Demalou is a young brand producing surf bikinis using eco-friendly and sustainable fabric. All bikinis are designed with the active woman in mind. This salty styles adapts to all your adventures, using the latest in performance fabrics. And while it is amazingly nice to wear as the material is versatile, hyper-resistant, thin, elegant, breathable and soft, but by far the best thing about it is its green soul. Made from a sustainable techno-fabric with 100% regenerated polyamide fibre from post-consumer materials and it still boasts outstanding techno-performances and features!
When Founder, Friedy, first started Demalou, she read an article which stated that in Hong Kong, where she was based, over 5.2 million plastic bottles are thrown away every day. She was so shocked that she immediately decided to try to do something about it. The idea was born to use recycled materials. She contacted and met lots of manufacturers and fabric producers before she found what she was looking for – a material which is not only eco-friendly, but also fantastic for swimwear, as it feels like a second skin and has a superior resistance to chlorine and degradation from suncreams and oils.
As surfers and all round ocean women, we feel very close to the ocean and as a surfer herself, Friedy thought it’s important to give something back.